Wakam Brand

Wakam is a digital platform for tailor-made insurance products. It is a modern insurance, totally digitalized, which works in API (code). It is a BtoBtoC model and it offers its customers, thanks to a super agile and technological method, a personalized insurance product.

Define a universe animated toy, whic allows you to interact with the brand in a fun way. Often intended for new urban mobility, the tone of the brand is urban. Reassuring and impactful, the cursors on the two letters at the ends "W & M" are the strong palindrome signs of the mark to highlight the tailor-made throughout the graphic identity.