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Wakam Brand
identity
identity
Brief
Wakam is a digital platform for tailor-made insurance products. It is a modern insurance, totally digitalized, which works in API (code). It is a BtoBtoC model and it offers its customers, thanks to a super agile and technological method, a personalized insurance product.
Solution
Define a universe animated toy, whic allows you to interact with the brand in a fun way. Often intended for new urban mobility, the tone of the brand is urban. Reassuring and impactful, the cursors on the two letters at the ends "W & M" are the strong palindrome signs of the mark to highlight the tailor-made throughout the graphic identity.
Define a universe animated toy, whic allows you to interact with the brand in a fun way. Often intended for new urban mobility, the tone of the brand is urban. Reassuring and impactful, the cursors on the two letters at the ends "W & M" are the strong palindrome signs of the mark to highlight the tailor-made throughout the graphic identity.
![](https://freight.cargo.site/t/original/i/df15b2a7ebc7b4827674ff89881c38b4402a8bf2434edcae2fd6d308a9440238/LOGO_2000x995.png)
![](https://freight.cargo.site/t/original/i/09d086cbcda7c8f16ea81043c3a58b0161afc3654143beba60976eac9d593494/FOND_PLAST_2000x995_2_TER.png)
![](https://freight.cargo.site/t/original/i/108dccae3077a4a394cfb1a89dc63952ddab36a5ba2033f082c4fff2353b91bd/MOCKUP_2200x975.png)
![](https://freight.cargo.site/t/original/i/d1fadcdd3ad9b6b4455df5a49d75b30f32d4649124c49365c6ac18d375f50d7e/44_1000x995-1.png)
![](https://freight.cargo.site/t/original/i/bcd4d20576eb54ed96a54fc44ff6b816985b2092aa9888e1e9b7d9cbf41f6eed/Tweet-Mockup_WAKAM_1000x1000.png)
![](https://freight.cargo.site/t/original/i/1295cb543f1216e27f88504eb3fd9d41b723921ae53d4022cfe523ab94b91eb4/DIGITAL_1000x1000_33_X.png)