The shift project
Brand identity
Brief
Redesigned the identity of The Shift Project, a recognized association of general interest in France. The Shift Project is a think tank that aims to mitigate climate change and reduce the economy's dependence on fossil fuels. The motto is “Rethinking the economy to make the carbon transition a success”.
![](https://freight.cargo.site/t/original/i/e1d064dc515d46a0b394caab025d401da0a199593e5170646030855d8a50513f/LOG_SHIFT_4.jpg)
![](https://freight.cargo.site/t/original/i/ebbbfde67d7ab8765519de1ad53351bc536d91f3ad0dedeb342183ab67c9ecc3/martin-fu-jmJ62_Zq1bo-unsplash_V3.jpg)
![](https://freight.cargo.site/t/original/i/60c7d8a2dadd50794f20d865b52f2ef66a424bbf1b9cdcbcfc39ba0d795452d0/POST_RS_SHIFT.jpg)
![](https://freight.cargo.site/t/original/i/eb43ebf49a7450d85b90272a72d85db25b355eb353b376b5e0f6818722571a75/VIEW_SHIFT.jpg)